PEAK is a studio for creative consultancy, strategy and design.

Audi beyond

Artificial intelligence will substantially change our mobility, our working world, and our lives. The beyond initiative is aimed at applying AI for the benefit of society. The focus is placed on trust in autonomous driving and the future of work in the age of AI. As a first step, the beyond initiative has established an interdisciplinary network of international AI experts. Philosophers and psychologists meet software engineers, start-up entrepreneurs, and legal experts. PEAK curated these meetings, developed the look and interior design. At the very first event on the banks of the Spree in Berlin, the experts and board members took a seat in very rare original pieces of furniture, valuable objects, all of which were ahead of their time.

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